The 27, 28 and 29 of August, were developed to full room, the conferences and factories programmed for the event. I am thankful for the presence of the summoned professionals and to the company sponsor PROMETH, that offered the work parties me.


Again and after eleven years of participation in this international event, I organized the factories and conferences for ExpoSing 2015. I hope to count on the presence of all you!

Program of Conferencias and Workshops

Expo Sign & Design Shop Area €“ Buenos Aires 2015

During the three days of exhibition conferences series ahead of in the 3 sectors assigned for the same will take to a workshops and:

· Central audience Conferences of Expo Sign & Design Shop Area €“ €œOf the image to the application€ (Central Audience).

Under the title €œOf the image to the application€ the innovations and tendencies of the world of the visual contact will be journeyed. Materials, machineries, leds, technology and devices; professional creativity, design and services will be some of the present subjects.

Also the present time of the design of the commercial spaces will be approached, which looks for the great companies and towards where goes the market. Commercial architecture, design of interiors, sensorial marketing, interactive applications of 3D, show windows, branding and all that to the construction name brand as strategic value of the companies.

· Audience Work Shop Sign Expo the 2015 €“ €œvisual contact and its integrated process€ (Audience IS).

The parallel activities offer a series of experiences developed in factories on photography, treatment and application of the image in carteler­a in public thoroughfare and the great format. From interactive activities, the visitors will be able to take contact in direct form with the world from the digital image and with the vision of the professionals who dominate it.

· Audience Work Design Shop Area 2015 €“ €œConstuyendo value from the spaces€ (Audience DSA).

The proposal is complemented with one varied selection activities where the visitor of Design Shop Area is protagonist. One will work on €œsuperproducts€, carteler­a digital, interactive show windows, the image as element of very many sale and tips of unmissable utility, offering a value added to all aquelllos that realise them.

IMPORTANT:

1 €“ All the activities are without position but with quotas limited the availability of the space. We recommend to appear some minutes before the home of the same

2 €“ the program is subject to changes without previous warning

3 €“ Each activity has indicated the respective space: Central audience, Audience IS or Audience DSA according to corresponds.

4 €“ the location of each one of the audiences Can find consulting the plane that is given to the entrance to the exhibition.

Detail day per day:

Thursday 27 of August

15:00 to 17:00 hours €“ the ADVERTISING TAKING FOR PUBLIC THOROUGHFARE €“ (Audience IS).

The suitable equipment: Theoretical analysis on the different applicable structures. /Practical: An advertising taking will be developed to understand these concepts.

Professionals to position: Adri¡n Lagioia. Director of the Study Lagioia & Asoc. Advertising photographer. Educational of the ESC. Superior of Photographic Formation of Silver, the Municipal Institute of Photographic Art of the Municipality of Avellaneda (IMDAFTA) and Educational and founding Co of the Nikon School. /Javier Gramuglia. Director of the Fi Study. Advertising photographer. Educational of the UP, the ESC. Superior of Photographic Formation of Silver and the Nikon School.

17:00 to 19:00 hours €“ DIGITAL DEVELOPING OF IMAGES RAW €“ (Audience IS).

We will use the photographic capture in Raw format and will explain all the process of his digital edition. We will demonstrate because this it is the best digital method to obtain images of excellent quality, apt for its use in impressions of great size.

Professional to position: Javier Gramuglia. Director of the Fi Study. Advertising photographer. Educational of the UP, the ESC. Superior of Photographic Formation of Silver and the Nikon School.

Friday 28 of August

15:00 to 16:30 hours €“ the MEANS AND GREAT DIGITAL FORMAT €“ (Audience IS).

Analysis of the different structures based on the application in reproductions from great size. The opinion of the professionals. Presentation of ADVERTISING book FOLDER.

Professional to position: Adri¡n Lagioia. Director of the Study Lagioia & Asoc. Advertising photographer. Educational of the ESC. Superior of Photographic Formation of Silver, the Municipal Institute of Photographic Art of the Municipality of Avellaneda (IMDAFTA) and Educational and founding Co of the Nikon School.

17:00 to 19:00 hours €“ EL MUNDO OF the PRESENT VISUAL CONTACT AND ITS DIFFERENT SLOPES FOLLOWING the COMMUNICATIVE OBJECTIVE - (Audience IS).

What elements make to the fashionable photography/Treatment of Image: Quality and Size. /Gigantografias, banners technical photographic requirements for a correct impression. /Lookbook/Graphical Campaign: Concepts, Differences and their Elaboration. Shoot with model will be realised showing the job stream in a fashionable production.

Professional to position: Susana Mutti. Specialistic advertising photographer in the fashionable area.

Saturday 29 of August

15:30 to 17:00 hours €“ PHOTOGRAPH OF PICTURE AND GREAT FORMAT €“ (Audience IS).

The photographic picture. The importance of the pre-production, the moment of taking and forecasts about the post-production at professional level with aims of impression of high quality. The photographic process as an act or language of lecto-writing by means of the light. The interview with the client. The previous inspirations and references. The moment of taking and the revision of the end item. Suggestions for professional young people who begin in the preparation of archives for the press of high quality.

Professionals to position: Leo Godoy. Director of the South Cultural Space. Educational of the Audio-visual Means School Hill of Zamora and of the School Superior of Photographic Formation of Silver. Advertising photographer. /Luli Quarleri. Director of the South Cultural Space. Educational of the Audio-visual Means School Hill of Zamora. Lawyer in Pos- Audiovisual production (UNLA). Advertising photographer. /Blas Badin. Digital trailer and Photographer/Anal­a Eguibegui. Plastic artist.

17:00 to 18:30 hours €“ the NEW TECHNOLOGIES OF CAPTURE FOR HIGH RESOLUTION TOMAS €“ (Audience IS).

Through a theoretical route €“ technician, we will analyze the equipment of the high range of last generation, appropriate for the images in public thoroughfare, publishing and gigantograf­as.

Professional to position: Adri¡n Lagioia. Director of the Study Lagioia & Asoc. Advertising photographer. Educational of the ESC. Superior of Photographic Formation of Silver, the Municipal Institute of Photographic Art of the Municipality of Avellaneda (IMDAFTA) and Educational and founding Co of the Nikon School.